Channel 5 have begun the advertising campaign for Celebrity Big Brother 17 this morning.
The campaign currently consists of a five second teaser featuring an illuminated Celebrity Big Brother eye – with the Launch Date of January 5th displayed at the end.
In addition to the teaser, the broadcaster is also running four two-second ‘eye flash’ teasers. The flashes are all themed around the new CBB eye, with one displaying the shows official hashtag #CBB, another promoting the slogan “The Stage is set” – while another shows a glowing lightbulb with the filament shaped like the Channel 5 logo.
A new full length trailer is expected later this week.
Celebrity Big Brother returns to Channel 5 on January 5th 2016, with a live launch show at 9pm.