First Celebrity Big Brother teaser, eye flashes air

Channel 5 have begun the advertising campaign for Celebrity Big  Brother 17 this morning.

The campaign currently consists of a five second teaser featuring an illuminated Celebrity Big Brother eye – with the Launch Date of January 5th displayed at the end.

In addition to the teaser, the broadcaster is also running four two-second ‘eye flash’ teasers. The flashes are all themed around the new CBB eye, with one displaying the shows official hashtag #CBB, another promoting the slogan “The Stage is set” – while another shows a glowing lightbulb with the filament shaped like the Channel 5 logo.

Credit to BBSPY

A new full length trailer is expected later this week.

Celebrity Big Brother returns to Channel 5 on January 5th 2016, with a live launch show at 9pm.

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