Channel 5 has begun a poster promotional campaign for the return of Celebrity Big Brother.
The simple posters are being displayed on Billboards, Bus Stops and on the side of Buses. They all feature the new Celebrity Big Brother eye on a backdrop of dark thorns alongside transmission details for the shows return.
This marks the first time that Channel 5 have used outdoor promotional material since last January’s Celebrity Big Brother.
The Bus Stop advertisement can be seen below thanks to Twitter user @checkpointsam