Celebrity Big Brother 2010, also known as Celebrity Big Brother 7, was the seventh series of the British reality television series Celebrity Big Brother and the final series aired on Channel 4 and E4. It began on Sunday 3 January 2010 and aired for 27 days until the final on 29 January 2010, making it the longest Channel 4 series of Celebrity Big Brother. The series launched with 6.7 million viewers and became the most watched series of Big Brother UK since the eighth regular series in 2007, averaging 3.7 million viewers per night.
Davina McCall returned as main presenter, also hosting Big Brother’s Big Mouth. George Lamb returned to present Big Brother’s Little Brother. The show was sponsored by the bed retailer Dreams, who also sponsored the previous celebrity series.
Alex Reid won the show with 65.9% of the final vote, hence becoming the final Channel 4 Celebrity Big Brother winner. No housemates from this series appeared in Ultimate Big Brother later on in the year.
| Celebrity | Age on entry | Notability | Day entered | Day exited | Result |
|---|---|---|---|---|---|
| Alex Reid | 34 | Mixed martial artist | 1 | 27 | Winner |
| Dane Bowers | 30 | Singer | 1 | 27 | Runner-up |
| Vinnie Jones | 44 | Actor and ex-footballer | 1 | 27 | 3rd Place |
| Jonas Altberg | 25 | Singer, record producer and DJ | 1 | 27 | 4th place |
| Stephanie Beacham | 62 | Actress | 1 | 27 | 5th place |
| Nicola Tappenden | 27 | Glamour model | 1 | 25 | Evicted |
| Ivana Trump† | 60 | Model and socialite | 6 | 25 | Evicted |
| Sisqó | 31 | Singer | 1 | 20 | Evicted |
| Stephen Baldwin | 43 | Actor | 1 | 20 | Evicted |
| Lady Sovereign | 24 | Rapper | 1 | 16 | Evicted |
| Heidi Fleiss | 44 | Former pimp and TV personality | 1 | 13 | Evicted |
| Katia Ivanova | 21 | Ex-girlfriend of Ronnie Wood | 1 | 13 | Evicted |
| Day 8 | Day 14 | Day 16 | Day 27 Final |
Nominations received | ||
|---|---|---|---|---|---|---|
| Alex | Heidi, Lady Sovereign |
Lady Sovereign, Sisqó |
Sisqó, Dane |
Winner (Day 27) |
4 | |
| Dane | Katia, Stephen |
Lady Sovereign, Ivana |
Ivana, Stephen |
Runner-up (Day 27) |
4 | |
| Vinnie | Heidi, Stephen |
Alex, Nicola |
Sisqó, Alex |
Third place (Day 27) |
0 | |
| Jonas | Heidi, Sisqó |
Sisqó, Lady Sovereign |
Ivana, Sisqó |
Fourth place (Day 27) |
5 | |
| Stephanie | Jonas, Katia |
Lady Sovereign, Jonas |
Stephen, Ivana |
Fifth place (Day 27) |
3 | |
| Nicola | Sisqó, Katia |
Stephen, Lady Sovereign |
Stephen, Ivana |
Evicted (Day 25) |
6 | |
| Ivana | Exempt | Jonas, Nicola |
Jonas, Stephen |
Evicted (Day 25) |
8 | |
| Sisqó | Heidi, Dane |
Ivana, Nicola |
Ivana, Alex |
Evicted (Day 20) |
7 | |
| Stephen | Lady Sovereign, Jonas |
Nicola, Dane |
Nicola, Dane |
Evicted (Day 20) |
7 | |
| Lady Sovereign | Heidi, Alex |
Ivana, Stephanie |
Evicted (Day 16) |
8 | ||
| Heidi | Lady Sovereign, Stephanie |
Evicted (Day 13) |
5 | |||
| Katia | Nicola, Stephanie |
Evicted (Day 13) |
3 | |||
| Notes | 1 | none | 2 | 3 | ||
| Against public vote |
Heidi, Katia, Lady Sovereign |
Lady Sovereign, Nicola |
Ivana, Sisqó, Stephen |
Alex, Dane, Ivana, Jonas, Nicola, Stephanie, Vinnie | ||
| Evicted | Katia 44% to evict |
Lady Sovereign 69.5% to evict |
Stephen 50% to evict |
Ivana 5.74% (out of 7) |
Nicola 6% (out of 7) | |
| Stephanie 8.6% (out of 5) |
Jonas 12.8% (out of 5) | |||||
| Heidi 28.6% to evict |
Sisqó 29% to evict |
Vinnie 20.2% (out of 3) |
Dane 34.1% (out of 2) | |||
| Alex 65.9% to win | ||||||
^Note 1 : As a new housemate, Ivana could not nominate or be nominated on Day 8.
^Note 2 : Immediately following the eviction on Day 16, housemates were required to make their nominations live on Channel 4.
^Note 3 : There were no nominations in the final week. Instead the public were voting for who they wanted to win. On Day 25, a vote count was taken and the two housemates with the fewest votes – Ivana and Nicola – were evicted. Any votes for the remaining housemates were carried to the final.
| Official viewers (millions) | ||||
|---|---|---|---|---|
| Week 1 | Week 2 | Week 3 | Week 4 | |
| Saturday | 2.87 | 2.61 | 2.39 | |
| Sunday | 6.28 | 2.96 | 2.79 | 2.37 |
| Monday | 3.77 | 3.3 | 2.35 | 2.8 |
| 3.17 | ||||
| Tuesday | 3.33 | 3.1 | 3.22 | 3.23 |
| Wednesday | 3.46 | 3.14 | 2.98 | 3.61 |
| 3.31 | ||||
| Thursday | 3.36 | 3.52 | 3.16 | 3.49 |
| Friday | 3.35 | 3.66 | 3.49 | 3.89 |
| 3.9 | 3.54 | 3.33 | 4.46 | |
| Weekly average | 3.92 | 3.26 | 3.01 | 3.28 |
| Running average | 3.91 | 3.57 | 3.36 | 3.34 |
| Series average | 3.34 | |||
| blue-coloured boxes denote live shows. | ||||
