Celebrity Big Brother 10 was the tenth series of the British reality television series Celebrity Big Brother. It launched on 15 August 2012, two days after the final of Big Brother 13, and aired on Channel 5 and 5* for 24 days until 7 September 2012. It was the third celebrity series to air on Channel 5 as part of a contract extension of the current two-year contract with Endemol, and the fifth series of Big Brother to air on Channel 5 since they acquired the show. The series was sponsored by hair product brand Schwarzkopf Live Color XXL. It was won by comedian Julian Clary, with television presenter Coleen Nolan as runner-up. First evictee, Jasmine Lennard, later appeared as a guest for a two-day stint on Big Brother 16.
Coleen Nolan returned to the house for Celebrity Big Brother 19 as an All-Star representing this series. She won this series.
| Celebrity | Age on entry | Notability | Day entered | Day exited | Status |
|---|---|---|---|---|---|
| Julian Clary | 53 | Comedian | 1 | 24 | Winner |
| Coleen Nolan | 47 | Singer and TV presenter | 1 | 24 | Runner-up |
| Martin Kemp | 50 | Musician, actor and director | 1 | 24 | 3rd Place |
| The Situation | 30 | Reality TV star | 1 | 24 | 4th Place |
| Ashley McKenzie | 23 | Judoka | 1 | 24 | 5th Place |
| MC Harvey | 33 | Rapper | 1 | 24 | 6th Place |
| Julie Goodyear | 70 | Actress | 1 | 22 | Evicted |
| Prince Lorenzo | 40 | Italian prince and entrepreneur | 1 | 22 | Evicted |
| Danica Thrall | 24 | Glamour model and TV personality | 1 | 17 | Evicted |
| Samantha Brick | 41 | Journalist and writer | 1 | 17 | Evicted |
| Rhian Sugden | 25 | Glamour model | 1 | 15 | Evicted |
| Cheryl Fergison | 46 | Actress | 1 | 10 | Evicted |
| Jasmine Lennard | 27 | Fashion model | 1 | 8 | Evicted |
| Day 3 | Day 8 | Day 12 | Day 15 | Day 19 | Day 24 Final |
Nominations received | ||
|---|---|---|---|---|---|---|---|---|
| Julian | The Situation | The Situation, Prince Lorenzo |
Samantha, Prince Lorenzo |
Samantha, The Situation |
Prince Lorenzo, Martin |
Winner (Day 24) |
9 | |
| Coleen | Rhian | The Situation, Julie |
The Situation, Samantha |
Samantha, The Situation |
Julie, Martin |
Runner-up (Day 24) |
9 | |
| Martin | Jasmine | Coleen, Rhian |
Danica, Harvey |
Samantha, Julian |
Julie, Julian |
Third place (Day 24) |
6 | |
| The Situation | Coleen | Coleen, Cheryl |
Danica, Prince Lorenzo |
Banned | Fourth place (Day 24) |
10 | ||
| Ashley | Prince Lorenzo | Danica, Julian |
Danica, Rhian |
Danica, Coleen |
Julie, Martin |
Fifth place (Day 24) |
1 | |
| Harvey | Danica | Danica, Julian |
Danica, Coleen |
Danica, Prince Lorenzo |
Prince Lorenzo, Julie |
Sixth place (Day 24) |
2 | |
| Julie | Coleen | Prince Lorenzo, Coleen |
Rhian, Danica |
Danica, Coleen |
The Situation, Prince Lorenzo |
Evicted (Day 22) |
7 | |
| Prince Lorenzo | Jasmine | Cheryl, Julian |
Julian, The Situation |
Julian, Julie |
Julie, Harvey |
Evicted (Day 22) |
10 | |
| Danica | Jasmine | Julian, Prince Lorenzo |
Martin, Samantha |
Samantha, Ashley |
Evicted (Day 17) |
14 | ||
| Samantha | Rhian | Julian, Rhian |
Rhian, Danica |
Coleen, Danica |
Evicted (Day 17) |
9 | ||
| Rhian | Martin | Samantha, Cheryl |
Martin, The Situation |
Evicted (Day 15) |
8 | |||
| Cheryl | Rhian | The Situation, Samantha |
Evicted (Day 10) |
3 | ||||
| Jasmine | Danica | Evicted (Day 8) |
3 | |||||
| Notes | 1 | none | 2 | 3 | 4 | |||
| Against public vote |
Jasmine, Rhian |
Cheryl, Coleen, Julian, Prince Lorenzo, The Situation |
Danica, Rhian, Samantha, The Situation |
Coleen, Danica, Samantha |
Julie, Martin, Prince Lorenzo |
Ashley, Coleen, Harvey, Julian, Martin, The Situation | ||
| Evicted | Jasmine Fewest votes to save |
Cheryl Fewest votes (out of 3) to save |
Rhian Fewest votes to save |
Samantha Fewest votes (out of 3) to save |
Prince Lorenzo Fewest votes to save |
Harvey Fewest votes (out of 6) |
Martin Fewest votes (out of 3) | |
| Ashley Fewest votes (out of 5) | ||||||||
| Coleen Fewest votes (out of 2) | ||||||||
| Danica Fewest votes (out of 2) to save |
Julie Fewest votes to save |
The Situation Fewest votes (out of 4) | ||||||
| Julian Most votes to win | ||||||||
^Note 1 : On Day 3, housemates nominated face-to-face during a live broadcast. In a change to the usual format, each housemate was only allowed to make one nomination. The housemates were then allowed to discuss the nominations for the rest of that night.
^Note 2 : Shortly after Rhian’s eviction on Day 15, housemates were required to nominate two housemates for eviction, face-to-face. The housemates were then allowed to discuss the nominations for the rest of that night. A double eviction took place on Day 17, meaning the three or more housemates with the most votes faced eviction.
^Note 3 : On Day 16, The Situation was punished after being caught cheating during Day 15 face-to-face nominations. Big Brother deemed his votes void and banned him from nominating for the rest of the series. Another double eviction took place on Day 22.
^Note 4 : For the final two days the public were voting for who they wanted to win rather than to save.
| Official viewers (millions) | ||||
|---|---|---|---|---|
| Week 1 | Week 2 | Week 3 | ||
| Saturday | 1.62 | 1.73 | 1.75 | |
| Sunday | 2.06 | 1.86 | 2.15 | |
| Monday | 2.22 | 2.28 | 2.09 | |
| Tuesday | 2.37 | 2.44 | 2.18 | |
| Wednesday | 2.83 | 2.42 | 2.18 | 1.96 |
| 1.79 | 1.44 | 1.54 | 2.18 | |
| Thursday | 2 | 2.43 | 2.32 | 1.92 |
| Friday | 2 | 2.15 | 2.46 | 2.41 |
| 2.06 | ||||
| Weekly average | 2.11 | 2.1 | 2.08 | |
| Running average | 2.11 | 2.1 | 2.1 | |
| Series average | 2.1 | |||
