First Celebrity Big Brother teaser trailer airs – video

Channel 5 yesterday began the promotional campaign for this summers Celebrity Big Brother.

The 5 second teaser is themed around an arena type boxing match, and teases “UK, USA – Who Wins?”, and ends with the shows official hashtag #CBB.

The teaser follows an earlier announcement by Channel 5, confirming that Celebrity Big Brother would return to screens in August with a UK vs USA Theme, where Big Brother promises to “Expect all the excitement of a big sporting event as the Brits and the Yanks come head to head”.

Celebrity Big Brother returns this month on Channel 5.