Online Bingo company Betway Bingo are the new sponsors of Big Brother, Channel 5 have confirmed.
An updated version of the new Big Brother trailer was broadcast on Channel 5 today featuring the Betway Bingo logo. No further details about the sponsorship have been disclosed.
Betway are the first company to sponsor Big Brother since Lucozade last summer. The latest series of Celebrity Big Brother failed to attract a sponsor.
Big Brother returns for it’s seventeenth series on June 7th.
