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Big Brother 21

Big Brother 2024, also known as Big Brother 21, is the twenty-first series of Big Brother. It was the second series of Big Brother to air on ITV2 after ITV plc gained the rights to the format, and the third series to air on the network overall. The series began on 6 October 2024 and was again co-presented by AJ Odudu and Will Best, who also returned to host the companion show, Big Brother: Late & Live.

The series concluded on 15 November 2024, when Ali Bromley was announced as the winner with Marcello Spooks finishing as the runner-up. At age 38, Ali became the oldest woman of the British franchise to win Big Brother. At 41 days, this was the shortest-running civilian series of Big Brotherin the UK, surpassing the previous series which ran for 42 days.

Housemates

Name Age on entry Hometown Day entered Day exited Result Ref.
Thomas Atkinson 20 Carlisle 1 37 Evicted [ 37 ]
Segun Shodipo 25 Watford 1 41 6th Place [ 36 ]
Sarah Griffiths 27 Bayston Hill 1 37 Evicted [ 38 ]
Ryan Bradshaw 28 Blackpool 1 6 Evicted [ 46 ]
Rosie "Baked Potato" Williams 29 Calstock 1 36 Evicted [ 39 ]
Nathan King 24 Sanquhar 1 41 5th Place [ 35 ]
Martha Jones 26 Scarborough 1 24 Evicted [ 43 ]
Marcello Spooks 34 East London 1 41 Runner-up [ 32 ]
Lily Benson 20 Warrington 1 34 Evicted [ 41 ]
Khaled Khaled 23 Manchester (originally from Lebanon ) 1 34 Evicted [ 40 ]
Izaaz Miah 29 Swansea 1 20 Evicted [ 44 ]
Hanah Haji 24 Acton 1 41 4th Place [ 34 ]
Emma Morgan 53 Altrincham 1 41 3rd Place [ 33 ]
Dean Quinton 35 Walthamstow 1 27 Evicted [ 42 ]
Ali Bromley 38 Leicester 1 41 Winner [ 31 ]
Adaeze "Daze" Aghaji 24 Limehouse Basin 1 13 Evicted [ 45 ]

Nominations Table

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Final 		Nominations
received
Day 23 Day 26
Head(s) of
House 		none Khaled Ali & Dean Emma Marcello none
HoH
Power 		none Killer Nom
Martha 		Save Hanah & Lily
Replace Khaled & Marcello 		Nominate
Martha,Thomas
Khaled,Ali 		Save Nathan
Replace Dean 		Save Thomas
Replace Baked Potato 		none
Ali Housemate Sarah,
Segun 		Khaled & Marcello ,
Khaled & Marcello 		Not
eligible 		Marcello,
Hanah 		Sarah,
Emma 		Winner
(Day 41) 		10
Marcello Housemate Ali,
Daze 		Izaaz & Nathan Not
eligible 		Not
eligible 		Ali,
Lily,
Baked Potato 		Runner-up
(Day 41) 		3
Emma Housemate Izaaz,
Lily 		Hanah & Lily Martha,
Thomas,
Khaled,
Ali 		Dean,
Hanah,
Dean 		Lily,
Ali 		Third place
(Day 41) 		4
Hanah Housemate Ali,
Lily 		Izaaz & Nathan Not
eligible 		Not
eligible 		Emma,
Ali 		Fourth place
(Day 41) 		5
Nathan Non-
Housemate 		Sarah,
Izaaz 		Hanah & Lily Not
eligible 		Not
eligible 		Banned Fifth place
(Day 41) 		8
Segun Housemate Daze,
Lily 		Izaaz & Nathan Not
eligible 		Nathan,
Lily 		Lily,
Ali 		Sixth place
(Day 41) 		3
Thomas Housemate Daze,
Lily 		Hanah & Lily Not
eligible 		Lily,
Baked Potato 		Emma,
Lily 		Evicted
(Day 37) 		4
Sarah Housemate Ali,
Nathan 		Hanah & Lily Not
eligible 		Not
eligible 		Lily,
Khaled 		Evicted
(Day 37) 		5
Rosie
Baked Potato 		Non-
Housemate 		Thomas,
Ali 		Hanah & Lily Not
eligible 		Not
eligible 		Khaled,
Thomas 		Evicted
(Day 36) 		1
Khaled Housemate Lily,
Ali,
Martha 		Izaaz & Nathan Not
eligible 		Lily,
Nathan 		Lily,
Nathan 		Evicted
(Day 34) 		5
Lily Housemate Emma,
Segun 		Izaaz & Nathan Not
eligible 		Not
eligible 		Thomas,
Khaled 		Evicted
(Day 34) 		18
Dean Non-
Housemate 		Sarah,
Daze 		Khaled & Marcello,
Khaled & Marcello 		Not
eligible 		Marcello,
Sarah 		Evicted
(Day 27) 		2
Martha Housemate Segun,
Nathan 		Izaaz & Nathan Not
eligible 		Evicted
(Day 24) 		2
Izaaz Housemate Lily,
Daze 		Hanah & Lily Evicted
(Day 20) 		6
Daze Housemate Izaaz,
Dean 		Evicted
(Day 13) 		5
Ryan Non-
Housemate 		Evicted
(Day 6) 		N/A
Notes 1 none 2 3 4 5 6 , 7
Against
public vote 		Baked Potato,
Dean,
Nathan,
Ryan 		Ali,
Daze,
Lily,
Martha 		Hanah ,
Izaaz,
Khaled,
Lily ,
Marcello,
Nathan 		Ali,
Khaled,
Martha,
Thomas 		Dean,
Hanah,
Lily,
Marcello,
Nathan 		Ali,
Baked Potato,
Emma,
Khaled,
Lily,
Thomas 		Ali,
Baked Potato,
Emma,
Hanah,
Marcello,
Nathan,
Sarah,
Segun,
Thomas
Evicted Ryan
Most votes
to evict 		Daze
Most votes
to evict 		Izaaz
Most votes
to evict 		Martha
Most votes
to evict 		Dean
Most votes
to evict 		Lily
Most votes
to evict 		Baked Potato
0.33%
(out of 3) 		Nathan
3.67%
(out of 6)
Sarah
0.45%
(out of 8) 		Hanah
8.3%
(out of 4)
Thomas
0.59%
(out of 8) 		Emma
12.12%
(out of 3)
Khaled
Second most votes
to evict
Segun
2.41%
(out of 6) 		Marcello
20.28%
(out of 2)
Ali
51.85%
to win
  • ^Note 1:   On Day 1, the housemates had to choose whether to stand on the red side or the blue side, and that whichever side they chose would have consequences. After all housemates had entered, they were told that the one side would be housemates, whilst the other side would be “non-housemates” and would ultimately be sent into storage. The blue side were revealed as housemates, whilst the red side were non-housemate. Once in storage, both sides of the house were informed that they would compete in battles with members of the opposing side in order to switch places and gain housemate status, with those left in storage facing the public vote. On Day 2, Martha won the first battle against Ryan, ultimately gaining housemate status and chose Hanah and Rosie to move into the main house with her. Ryan was sent to storage. Segun won the second battle against Daze, and remained a housemate. Thomas won the third battle against Rosie, with the former gaining housemate status and chose Marcello and Sarah to move with him, whilst the latter moved back to storage. Daze won the final battle of endurance to secure housemate status, and chose Emma and Lily to join the house with her, leaving Baked Potato, Dean, Nathan and Ryan to face the first public vote.
  • ^Note 2:   For this week, there were two “Heads of House”. Additionally, the housemates nominated in pairs, which had been chosen by “Heads of House” Ali and Dean. The pairs were Hanah and Lily, Marcello and Khaled, Izaaz and Nathan, Martha and Segun, Sarah and Baked Potato, and Emma and Thomas.
  • ^Note 3:   On Day 23, as “Head of House”, Emma was given sole responsibility of deciding which housemates would face an instant eviction. She chose Martha, Thomas, Khaled and Ali.
  • ^Note 4: For this week’s shopping task, housemates were divided into two teams, the “Vampires” and the “Villagers”. The winning team received a luxury shopping budget and the ability to nominate, whereas the losing team received basic rations and were unable to nominate.
  • ^Note 5: On Day 28, as punishment for discussing nominations, Nathan was ineligible to become “Head of House” and was banned from nominating this week.
  • ^Note 6: On Day 34, the voting lines opened for the public to vote for the winner. On Day 36, voting was frozen and later that day, the housemate who selected the gold envelope; Segun, subsequently had to choose three housemates to enter “The Vault” alongside him; Ali, Baked Potato and Nathan. Of the three housemates chosen, Baked Potato, who received the fewest votes to win, was evicted via the back door. On Day 37, the vote to win re-opened and the two housemates with the fewest votes, Sarah and Thomas; entered “The Vault” and were evicted via the back door.
  • ^Note 7: The voting percentages reflect the overall share of the vote when the lines closed for good, and do not account for intermittent voting freezes throughout the final week. Ali won with 71.88% of the votes between her and Marcello.

The House

Ratings

Viewers (millions) [ 103 ]
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Sunday 1.31 1.12 0.99 1.07 1.03 1.05
Monday 1.22 1.05 1.05 0.99 1.08 1.09
Tuesday 1.07 1.01 0.99 0.99 1.01 1.06
Wednesday 1.15 1.00 1.05 0.98 1.19 1.08
Thursday 1.02 0.97 1.11 1.04 1.11 1.09
Friday 1.07 1.03 1.17 1.12 1.09 1.00
Weekly average 1.14 1.03 1.06 1.03 1.09 1.06
Running average 1.14 1.09 1.08 1.07 1.07 1.07
Series average 1.07
blue-coloured boxes denote live shows.

Trailer

Title Sequence

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