ITV unveils new Celebrity Big Brother promo

ITV has released the brand-new marketing promo for the eagerly awaited return of Celebrity Big Brother, set to premiere this April on ITV1, ITVX, STV, and STV Player.

The promo brings back the much-loved furry guinea pigs, who take center stage in a glamorous tribute to the high-stakes celebrity social experiment. Airing across ITV1 and ITV2, the playful yet stylish teaser sets the tone for what promises to be another unmissable season.

Following last year’s explosive return, which saw Celebrity Big Brother dominate social media conversations, a new set of famous faces are preparing to enter the iconic Big Brother house—now in a brand-new location. As ever, audiences can expect high drama, gripping tasks, and unpredictable nominations as the celebrities navigate life under 24/7 surveillance tease ITV.

With its mix of high-profile contestants and the ever-watchful eye of Big Brother, the new season is set to be one of the biggest television events of the year. Will this year’s celebrities rise to the challenge or crack under the pressure? Viewers will soon find out when Celebrity Big Brother makes its grand return this April.